Being a CEO in a Family Wine Business

Banfi co-CEO Cristina Mariani-May gave the Dean’s Distinguished Lecture at the Cornell School of Hotel Administration on November 16, 2012. In this DDLS conversation, Cristina talks about the role of a CEO in a family business, Castello Banfi’s research to find the finest clones of the Sangiovese Grosso grape, and the family’s belief that “all ships lift with the rising tide.”

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